About the Sugarman initiative - Stop Killing us sweetly

Who are the people behind this initiative?

An amazing team of entrepreneurs, experts in hi-tech, finance, education and advertising, who are putting all their experience and knowledge behind this initiative in order to fight the global sugar industry. People who understand that to accomplish a real revolution in the field and create a genuine alternative, we must produce advanced, friendly and practical tools, and adopt everything global technology has to offer.

Yaniv Levi

Chairman and creator of the idea

MBA in Business Management; an international businessman with vast investments in startups. Has a vision that sugar can be beat. Yaniv is a father of four children.

Gilly Kacenelenbogen

CEO of the initiative

Advertising and marketing entrepreneur; business development manager, and business manager at Adler-Chomski Group; CEO and Partner of New Brand, and member of the Beit Hashanti association for youth at risk. He is also a mediator, and has four children.

Avishay Avrahami


Lawyer, senior lecturer, with experience in international business. Father of three.

Dafi Vitale Ben Bassat

Marketing and Business Development

Expert in marketing and strategy; VP Marketing at SHL Telemedicine; 15 years of experience in advertising; project manager at TEVA, and business consultant. Dafi is a mother of three.

Dan Eblagon

Marketing Partner

More than 10 years in advertising and digital marketing: Co founder of UTURN, social media marketing agency that later merged with Grey Advertising (Adler Chomski), Head of digital at Grey Advertising, founder of "The Marketing Partner" - outsource marketing services for startups.

Dr. Yiftach Broza M.D

Medical Doctor-Technion – Israel Institute of Technology

Expert in Integrative Medicine

Specialized in Nutrition according to the ancient Ayurvedic Medicine Specialized in Classical Homeopathy 10 years of experience as Medical Manger of clinics for Complementary Medicine ( Kupat Cholim-Clalit Mashlima) For the last 15 years, combines in his clinic a Holistic Integrative approach in diagnosis, treatment and life style improvement in health.